Miami - São Paulo
MENTORING FOR HEALTHCARE PROFESSIONALS
Count on expert advice to boost the results of your medical or dental clinic. Online, in your own time and solving your problems and doubts. Individual service.
OSenior Mentoring Program Management and Marketing Consulting was specially designed for healthcare professionals or managers of medical and dental clinics who need guidance on various aspects of their company.
DISCOVER OUR MENTORING MODULES
Our mentoring is an objective program, structured with a beginning, middle and end, providing the direction that your office or clinic needs.
MODULE 01
MARKET AND ENTREPRENEURSHIP IN HEALTHCARE
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The current patient
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Entrepreneurship in healthcare
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The pillars of a solid clinic
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Personal brand x Institutional brand
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What elements make up a brand
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Guidelines for choosingand registering your brand name
MODULE 02
CLINIC OPERATIONAL MANUAL
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What is an operating manual
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How to create your clinic’s operational manual
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How to map clinic processes
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Checklists and Standard Operating Procedures
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Team training
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Clinic organizational chart
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Positions and salaries
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Supervision and audit of operational processes
MODULE 03
NEGOTIATION FOR HEALTHCARE PROFESSIONALS
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Introduction to consultative selling
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Personal appearance and its effect on sales
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Active listening techniques
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Creating rapport with the customer
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Controlling Trading Space and Time
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Differentiating price from value
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How to present the treatment proposal to the patient
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Differentiating price from value
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How to present the treatment proposal to the patient
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Scripts to bypass price, time and priority objections
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Presentation and signature of the service provision contract
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Presentation and signature of the free clarification term
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Presentation and signing of the image use permission form
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Commercial monitoring of the patient undergoing treatment
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How to do after-sales for patients who have completed treatment
MODULE 04
COMPLETE GUIDE TO MARKETING FOR HEALTHCARE
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Introduction to healthcare marketing
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Market research
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Market segmentation
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Market positioning
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Introduction to the definition of personto the
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Selection of media channels x personas
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Hire an agency or do it in-house
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Clinic advertising channels
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In-house stationery
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Magazines
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TV
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Radio
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Newspapers
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Out Of Home (OOH) Media
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Indoor TV
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Facebook
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Instagram
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Youtube
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Google SEO
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Press office
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Digital influencers
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Marketing metrics
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How to calculate return on marketing investment
MODULE 05
FINANCIAL ORGANIZATION
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Introduction fi organizationfinancial
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Data x information
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Financial control
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Financial management
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Fundamental financial management indicators
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Profit
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Profitability
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Profitability
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Break-even point
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Profit margin
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Contribution margin
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Return on investment
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Cash flow control
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DRE - Statement of income for the year
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How to make accounting an aid to your clinic’s growth
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Account plan - How to create one for your clinic
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Selection of clinic control software
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Learning to interpret financial data
MODULE 06
TEAM MANAGEMENT
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Management fundamentals: basic concepts and principles of business managemential, strategy, leadership and decision making.
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Organizational Behavior: Theories on human behavior in the workplace, organizational culture management, communication and motivation.
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Human Resources Management: recruitment, selection, evaluation and development of people, remuneration and benefits policies.
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Conflict Management: Strategies for dealing with conflicts in the workplace, negotiation and mediation.
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Ethics and Social Responsibility: ethical principles in decision-making, corporate social responsibility and sustainability.
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Emotional intelligence and interpersonal skills: development of interpersonal skills, empathy, effective communication and emotional resilience.
How to participate inSenior Consulting Mentoring?
The number of monthly mentoring places is limited, as we want to provide an excellent service to our clients.
Amentoring from Senior Consultoria It is carried out online, with previously scheduled times and defined itineraries, according to the priority detected in the diagnosis phase.
Mentoring lasts 6 months and can be extended according to the client's request.
Fill out the form and wait for our qualification briefing to be sent!
Who can participate?
The mentoring program is aimed at healthcare professionals in general (doctors, dentists, physiotherapists, etc.) who have questions, problems or need guidance in some aspect of patient acquisition, marketing, management and finances of their offices and clinics. It is aimed at small clinics and offices with 1 or 2 offices and maximum revenue of R$ 50,000.00 / month.
How to participate?
I want to participate
São Paulo - SP
Av. Engenheiro Luís Carlos Berrini, 550 - 4th floor, set 41 - City Monções - São Paulo - SP
+55 11 3254 7451
Miami - Florida
66 West Flagler Street - Suite 900 - downtown Miami - FL 33130
+1 (786) 530 5521
