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Medical Marketing Strategies and Increased Visibility

Medical Marketing Strategies and Increased Visibility

The Relevance of Presence on Health Platforms and Google Search

In the current digital context, an online presence is essential for healthcare professionals looking to connect with potential patients. In this article, we'll explore the importance of being present on respected healthcare platforms and Google search to increase visibility and make it easier for patients to find you.

1. Importance of Health Platforms:

- Healthcare platforms such as Doctolib and Doctoralia are valuable tools for connecting patients with doctors and clinics.

- Presence on these platforms allows local patients to easily find healthcare professionals and conveniently schedule appointments.

- Well-designed profiles on these platforms, with accurate information about specialties, opening hours and reviews, build trust and credibility.

2. Featured on Google:

- Google is often the first point of contact between patients and healthcare professionals. Therefore, ranking well in search results is crucial.

- Having a medical website optimized for search engines (SEO) is essential for increasing online visibility. This includes creating relevant content and optimizing metadata.

- Additionally, maintaining up-to-date information on Google My Business, such as opening hours and services offered, improves the patient experience and increases the likelihood of conversion.

3. Building Trust and Credibility:

- Being present on reputable platforms and having strong visibility on Google helps convey trust to potential patients.

- Positive reviews and testimonials from satisfied patients are important to strengthen the credibility of the healthcare professional.

- Investing in content marketing, such as informative blogs and videos, is also an effective way to establish authority and build relationships with patients.


A presence on healthcare platforms and solid visibility on Google are fundamental to the success of medical marketing in the digital era. By being present where patients look for health information and ensuring a well-optimized online presence, healthcare professionals can increase their visibility, attract potential patients and build a positive reputation in the marketplace.

Investing in digital marketing strategies is essential to achieving long-term success in healthcare.

For more information about our work and how we can help your clinic or practice, get in touch!

Senior Management and Marketing Consulting

Reference in management of companies in the healthcare sector

+55 11 3254-7451

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